Pamphlet analysis Essay

The purpose of this film pamphlet is to influence and persuade as much people as people to watch the film. The pamphlet also briefly describes what the film is going to be about. This pamphlet attempts to do these things by visual, layout and language features to achieve its purpose. A visual feature that helps to achieve its purpose is colour which is all over the film pamphlet. Colours may be used to create a feeling or mood depending on the context. In this particular film pamphlet, the colours have been put together to establish a romantic feel. The two most obvious colours on the cover of the film pamphlet are the orange of the title and the red of the chilli. These two colours are clearly creating a romantic sense. The tone of the title is quite light and that helps emphasise the feel of the advertisement for the title is called A Touch of Spice. Having a light tone makes it seem as though the title was written out with orange spices and supports the word touch in the title which means a small amount in this context. The large chilli on the front of the cover is highly saturated. The red on the chilli is of a high degree of purity and that helps the advertisement gain the attention of consumers and also creates a romantic feel in this context. Red in this ad can be seen as an allusion because red is a very popular colour on Valentines Day [http://www.youtube.com/watch?v=l43rqt12KcE] which is seen as a very romantic day where many people buy cards and flowers and even plan special occasions for the ones they love. The many colours on this pamphlet achieve their purpose by creating a romantic feeling or mood and that will hopefully lure many people who like romantic films to watch this particular film. Another visual feature that helps to achieve its purpose is the font sizes and writing style of the text on the film pamphlet. Font sizes and styles can be used to help create a sense or mood by doing things such as looking if as though the writing were done in blood, this would create a sense of horror or danger. The title A Touch of Spice on the film pamphlet is the most large and clear because of its background. The title is usually in the largest font and in this case, it is no different. This is used to hopefully gain the attention of the consumer to come and watch the film or pick up the pamphlet. The title is written in a very natural way so it makes it seem as  though someone had put some spices on a table and written the titles out with their finger. It is quite cleat that the font is not times new roman because there are lines that are sticking out of the letters which creates the effect that to make it seem as though as if it were written. By having the title in such a way it creates a mysterious and exotic feel. On the back of the film pamphlet, there is a small section of writing where it is obvious that it is in a foreign language. The small section in a different language almost guarantees that the film will be from another country. Using this technique, it will be able to attract as much viewers as possible who like foreign films and in turn achieve its purpose. A very effective technique on this particular film pamphlet would be the logo. A logo can be used to help the advertisement gain the attention from consumers such as the Sony logo on one of their products. The logo on their product would tell the consumer that the product was at a very high quality because of their reputation. On this particular film pamphlet, a logo or badge has been put in the corner of it saying that is was the no.1 film at the Greek box office for an amazing 7 weeks. This would assure many viewers that the film would be good because of its great performance in Greek. The logo achieves its purpose by hopefully building a good reputation, which the quotes on the back of the pamphlet also do, so it is able to lure as much viewers as possible to watch the film. A language technique that is used on this particular film pamphlet is repetition. Repetition is often used to help send a message across to a viewer and help them to remember the message that was put across. Repetition is ubiquitously found on the cover of the film pamphlet. The theme of spices and food is found all over the cover of the film pamphlet in simple sentences. Cinnamon is bitter and sweet, just like a womanA beautiful, touching romance that will leave you craving for moreSalt is used as needed to spice up ones lifePepper is hot and scorches, just like the sunAll of these sentences, which are all found on the front cover, refer to a theme of spices and food and then link the food to another subject such as a woman or life. The  repetition on this film pamphlet is attempting to reinforce the title A Touch of Spice which emphasises the fact that the film is a romantic film and would leave them craving for more. The repetitive messages of spices and links to romance would have been received by the viewer and so achieves its purpose so enticing them to come and watch the film. Another language technique used on this film pamphlet is adjectives. Products and services are usually described with adjectives to hopefully appeal to consumers to purchase the product. In this particular case, adjectives are not used to describe the film itself but to describe other things which the film is relating to. The film pamphlet compares spices to things such women. Cinnamonis better and sweet just like a womanPepper is hot and scorches, just like the sunBoth of these quotes contain adjectives to describe spices and link them to romantic themes. The second quote links pepper to the sun where they say both are hot. This creates a sense of passion and exoticness to viewers so they understand that this film is a romantic one. Another language feature that is used to help the film pamphlet achieve its purpose is persuasive language. Persuasive language helps to convince consumers by using powerful and effective language to hopefully get people to buy the product. On the back of the film pamphlet, there are four quotes from people who seemed to have watched the movie and enjoyed it. A film of international standards and genuine emotionis undoubtedly one of the best gastronomic movies I have seen.an intensely moving experienceAll these quotes are the reviews or opinions of those who have already watched the film. The people who created this particular chose these reviews because it is their opinion that the film is of a very high quality. By getting the message through to the consumer that the film is actually good, more people would be interested to watch the movie so the film pamphlet has achieved its purpose. A layout technique which has been used on this film pamphlet is text boxes. Text boxes are usually used in ads to help make the ad easier to read and to  help all of the text to stand out. For this film pamphlet, there are many text boxes because there are many sections of text on the back with equal importance. On the back of the film pamphlet, there are many quotes which praise the film and the advertisers would have wanted to make sure that the viewers did not miss that section. The blurb is also in a text box and that is where the creators of the film give their own description of the film and where they give their own praise. Boxes have not been only to help text to be read more easily but also for images to stand out. Since there are many pictures on the back cover of the film pamphlet, they can be made more easily seen and recognised if they are in boxes. Text boxes have been effectively used in this film pamphlet to help important information to be unmissed and easily read and that is how they achieve their purpose. The film pamphlet is created to help attract as much viewers as possible to watch their movie. The film pamphlet attempts to do so by using visual, language and layout techniques to help inform people that the film is of a high quality so they can persuade as many people as possible. bibliography: pamphlet 1994

Ethics and Corporate Responsibility in the Workplace and the World Essay

Abstract This paper will examine the ethics of a pharmaceutical company by the name of PharmaCARE. Stakeholders will be discussed, and the treatment of rank and file workers versus executives will be analyzed. Also the proposed firing of three of PharmaCare’s workers will be debated. Additionally obligations, protection, and whistleblowing opportunities will be examined on behalf of Allen a manager for the company. PharmaCARE’s environmental initiatives will be assessed and compared to their efforts to stop environmental laws and regulations. The Environmental Response, Compensation, and Liability Act ( CERCLA) will be reviewed, and all provisions which apply to the PharmaCARE scenario will be discussed. PharmaCARE is one of the world’s most successful pharmaceutical companies. It has a reputation for producing high quality products that saved millions of lives, and enhance the quality of millions of others. The company sponsors a program that offers free and discounted medication to low income customers. PharmaCARE has many stakeholders. Stakeholders being any one or group owning a significant percentage of a company shares, or a person or group not owning shares in an enterprise but affected by or having interest in its operation.(W.Dictionary) Having established the definition of a stakeholder, one can concur that PharmaCARE has plenty. When identifying the company’s stakeholders the first that come to mind are the investors, shareholders and employees, without these people the company would cease to exist. The secondary stakeholders are the customers, suppliers, communities, clinics, hospitals, and doctors’ offices, all of these groups have an interest or wil l be affected by the operations of PharmaCARE. Established in New Jersey, PharmaCARE owns a substantial manufacturing facility in the African nation of Colberia. The natives of the land are extremely poor and maintain the lowest standard of living. PharmaCARE employs the natives, paying them a measly one dollar a day salary to gather plants and carry up to fifty pounds five miles. The company executives that run the facility on the other hand live in a luxury compound provided by the company. PharmaCARE’s practice of paying people to work for a dollar a day is totally utilitarian. They are getting cheap labor and destroying the land of the natives without even trying to provide a structure to help the people out of poverty, or provide equipment or facilities to help them replenish their land. PharmaCARE is morally corrupt, they have no sense of community when it comes to their bottom line. The executive of PharmaCARE are paid sizable salaries and are treated well. They are provided with facilities that contain all the amen ities. The lower ranking employees are treated as expendables. They are expected to work in unsafe conditions without complaint, or risk the chance of being fired. They are in some cases paid a salary so miniscule that it can be interpreted as modern day slavery. On the surface PharmaCARE looks to be an ethically sound company but when closely evaluated it is utilitarianism at its worst. Allen Jones a manager for the company was appointed to lead a new division created by PharmaCARE called CompCARE. The subsidiary was a way for PharmaCARE to avoid FDA scrutiny concerning the reformulation and selling of their top selling diabetes drug. The company quickly established CompCARE and did a low cost renovation to an office located close to headquarter. The new formulation of the drug was successful for treating Alzheimer and the success of CompCARE grew. As production and working hours increased employees began to fall ill. An employee brought to Allen’s attention that there was mold on the air vents, after contacting his supervisor Allen was told to ignore the fact. An EE by the name of Donna who previously had perfect attendance became so ill that she could no longer report to work because of the mold. So she eventually filed for workers compensation. Tom one of Allen’s best supervisor threaten to file a complaint with OSHA about the air quality at the fac ility because it was so bad. Lastly an EE named Ayesha filed an EEOC (Equal Employment Opportunity Commission) complaint  inferring that she had been looked over for a promotion because she was Muslim. Allen discussed the EE issues with his boss and was told to fire them all. Firing the EEs would not be the best decision for Allen, he has to consider the legal ramifications of his actions. Legally, Allen cannot fire Donna for filing for workers compensation, an EE is protected by law from retaliation for filing a claim. Donna had excellent work evaluations prior to her illness, Allen would have to provide sufficient evidence that firing her was not due to the filing of a workers comp claim. Firing Donna would surely bring an employment discrimination lawsuit against PharmaCARE, it would be wise for Allen to convince his boss to take care of the mold problem in the facility it would save the company money in the long run. Terminating Tom would also bring litigations against PharmaCARE, Tom could allege that he was wrongfully discharged, because he complained about his unsafe working conditions and threaten to inform OSHA (Occupational Safety and Health Commission). Under the Wrongful Discharge from Employment Act one cannot be terminated for reporting a violation of public policy or not for good cause once a probationary period is completed. Tom was Allen’s best supervisor, terminating him would be illegal. Allen needs to persuade his boss to remedy the mold problem at the facility, he needs to explain to him that it is in the best interest of the company. Lastly Allen could legally fire Ayesha, not because of her filing a complaint with EEOC (Equal Employment Opportunities Commission) but for not being able to substantiate the claim. Under the Employment-at- Will Act he can terminate her unless some type of contractual terms are stated or implied in the employer’s handbook. Allen’s managerial status puts him in a unique position, he has direct contact with the executives and daily interactions with the lower level EE. Allen is faced with legal and ethical issues, Allen has been told to allow workers to remain in a hazardous work environment. The air quality of the workplace is dangerous to the health of any one working in the environment. As a manager he has an ethical and legal duty to report the conditions of his jobsite to first his superiors, then to OSHA if no measures are taken to correct the problem. Allen’s boss has made it clear that nothing will be done about the air pollution, so reporting this problem to OSHA would  benefit Allen legally. As a manager Allen was made aware of the problem by an employee, if the employee decides to contact OSHA and inform them that they reported this problem to him he may be fired later for not taking steps to remedy the problem. Once you submit a complaint to OSHA your company cannot retaliate against you, this will protect Allen from getting fired and having legal action taken against him. Allen reporting to OSHA is his best option, his job will be protected and he would have done the right thing for the employees. PharmaCARE had recently announced its â€Å"We Care about Your World† initiative. They started recycling, and made packaging changes, these steps made them seem community friendly. Even as they took on these green initiatives, they lobbied to block environmental efforts that would benefit the greater good of the people. Also they entered poor villages and exploited the people and the land to their benefit with no moral gauge. It seems that PharmaCARE is promoting an image of environmental stewardship when they are actually ethically corrupt. They are misleading the community with their behind the scenes practices. If PharmaCARE is going to portray themselves as an environmentally friendly company than they should assume the responsibility of initiating a green program in all aspects of their productions within reason. Communities will support a company that they believe to care about the interest of the greater good and not just profit. PharmaCARE is jeopardizing their image w ith these unethical practices and if made public the company could possibly suffer an economic loss. Comprehensive Environment Response Compensation and Liability Act (CERCLA) also known as â€Å"Superfund†, was enacted by Congress in 1980. This law created a tax on the chemical and petroleum industries and provided broad Federal authority to respond directly to releases or threatened releases of hazardous substances that may endanger public health or the environment. The law authorized the EPA to identify companies or individuals responsible for hazardous waste contamination and require them to clean it up. If no party could be found responsible for the contamination then money from the superfund would be used for the cleanup. On October 17, 1986 CERCLA was amended to include more detailed provisions to better the process of  enforcing maintaining and cleaning contamination sites. They include increasing State involvement in every phase of the Superfund program, requiring Superfund actions to consider the standards and requirements found in other State and Federal environmental laws and regulations, and stressing the importance of permanent remedies and innovative treatment technologies in cleaning up hazardous waste sites. There are eleven provisions in all, they were added to give the states more authority in the matters of environmental protection, and bring awareness to the actual dangers to human health from hazardous waste. Provisions relating to PharmaCARE are the right to have safe and toxic free working conditions and the power of the state to enforce clean up, also the random site inspections. References Stakeholders. (n.d.) Dictionary.com Unabridged. Retrieved August 11, 2013, from Dictionary.com website OSHA: complying with workplace health and safety laws. (2013). Retrieved from www.nolo.com SARA Overview. (2013). Retrieved from www.epa.gov/superfund/policy Halbert, T., & Ingulli, E. (2012). The duty of loyalty. In M. Staudt & M. Stranz (Eds.), Laws and ethics in the business environment (7th ed.). Mason, Ohio: Cengage Learning

Assignment 2-3 Example | Topics and Well Written Essays - 750 words

2-3 - Assignment Example This illustrates the separation. Though they cannot explain it to themselves they very well know there is something strange about the ring. While still in The Shire they encountered Ringwraiths. It scared them like hell but they continued the journey and decided to cut through the Old Forest. They stopped by the town of Bree where they met the Strider a man whose name truly is Aragorn. Aragorn protects them from the Ringwraiths who wreaked havoc in Bree. In their journey, with Ringwraiths in close pursuit Frodo, Samwise, and Aragorn becomes acquainted with the Council of Elrond. The learned council knows about Saruman, a wizard whom Sauron has corrupted, the apparent escape of Gollum from Mirkwood, and most importantly about the powerful ring inherited by Frodo. The Council recognizes that the threat is far too great and decides that the best course to take is destroying the ring. Frodo, as the keeper of the ring, volunteers to take the ring to the Cracks of Doom—the one place where the ring has been forged. This initiates Frodo to become a part of the Fellowship of the Ring; a group composed of nine so chosen to accompany Frodo in his invaluable task. Among the members of the Fellowship is of course is trusted friend Sam, cousins Merry and Pippin, the man they met at Bree named Aragorn, Gandalf the Grey, Gimli (who happens to be the son of Gloin, one of the dwarves that accompanied Bilbo Baggins on his quest), Legolas (an el f from the woodland realm of Mirkwood), and another man named Boromir from Gondor. The Fellowship endure numerous challenges including attacks by the Orcs while passing through the Mines of Moria, Gandalf falling through a deep chasm in his battle against Balrog, and Boromir yielding to the extensive powers of the Ring which lured him to take it away from Frodo. With this happening Frodo leaves the Fellowship, trotting the road to Mordor followed only by Samwise

ISMG Essay Example | Topics and Well Written Essays - 750 words

ISMG - Essay Example On the other hand, type 3 involves the management of strategies and resources. Notably, the consultant's report rated Davies as a type 1 manager who is facing challenges to advance to type 2 of IT leadership (Austin et al 81). However, the report had faith in Davies to transit to the next level and thus chose to retain him with a view that it would take be challenging to find an effective replacement within a short time. However, Barton would transit to the next level with speed and hence his hiring. The consultants asserted that Davies earned respect from his IT staff but he equally had poor interrelationships in his job as a CIO where he always relied on IT to solve any problem (Austin et al 82). Again, the consultants recommended that sufficient training and counseling would solve this problem. As such, the report tells us that IT investments generate great value for the company and such investment resides in the IT experts that the company hires (Austin et al 81). However, the re port favors the significance of the ability to manage portfolio projects, play senior team leadership roles, and manage infrastructure. Indeed, it disregards individualism and advocates for teamwork in management, which leads to Davies' firing and Barton's hiring (Austin et al 81-82). ... More so, the benefits claimed from the success of a proposed project are the same benefits that IT would claim and hence assigning quantitative value to the return on an IT investment would amount to double claims of value (Austin et al 72). At the same time, where a business unit proposes an IT-enabled change, it would be difficult to allocate some or all the resultant benefits between the business units and IT (Austin et al 72). Response 3- Examples to Refute the "It Doesn't Matter" Contention Assuredly, IT plays a very significant part in any company. In fact, the adoption and success of IT in an organization derives a great competitive advantage. For example, Apple's invests in IT to produce classy, cool, entertaining, and multipurpose gadgets like iPods and iPad, which gives it a competitive edge over its main competitors. More so, Nestle collaborated with Google to reinforce its digital technology and online presence, which enable Nestle to take its products to a wider market a nd satisfy the customers’ preferences. As such, it is clear that IT investments can enable an organization derive capabilities that are not available to relevant competitors. Response 4-Where My firm Fall on the "Strategic Grid" Presented on pp. 77-78 The McFarlan’s Strategic Grid has the vertical and the horizontal axis. The vertical axis depicts the operational dependence of the organization on IT while the horizontal axis represents the competitive differentiation that a company derives from IT (Austin et al 77-78). My reference company is Accenture, which is a management consulting, technology services and outsourcing company. Ideally, Accenture is in the

Bogart A Case in Point Essay Example | Topics and Well Written Essays - 500 words

Bogart A Case in Point - Essay Example 1. Review and evaluate corporate policies and procedures on the use of both computer hardware and software and determine the need to revise and amend areas that need focus, especially involving the use of critical information programs and systems. Policies in recruiting new IT personnel must likewise be strengthened in terms of background checking for past working experiences, qualifications and credentials. 2. Design and implement a code of discipline complete with sanctions for violations of policies. Appropriate sanctions for employees found to violate such policies should range from reprimand, warning, suspension, expulsion to outright firing, as required. 3. The current status of computer hardware and software systems at Bogart need to be protected in terms of confidentiality clauses and current employees directly using these systems must sign an official agreement that they abide by the policy of secrecy and confidentiality, otherwise, the sanctions indicated in the Code of Discipline, should be strictly enforced. 4. Categorize the computer hardware and software systems in terms of crucial importance to the organization. Those identified highly classified should only be used by authorized and trusted personnel whose trust has been gained by senior management through lengths of service within the company. If there are critical workloads that need to be finished at defined time frames, everything must be done within the premises of Bogart to prevent loopholes and to prevent compromising privacy and confidentiality. 7. Enforce strict monitoring and control of all computer resources through regular check-ups or audits to determine if there is any security breach at any points in time, or in any critical programs. Bogart could also incorporate it their policy the need to rotate authorized employees handling of critical programs to serve as a check and counter-check mechanism. 8. External audits must be scheduled aside from the in-house monitoring and control to ensure that programs are not compromised, tampered, or breached. Outside IT personnel who are constantly updated on the

PBL2 Essay Example | Topics and Well Written Essays - 1500 words

PBL2 - Essay Example The ischemic necrosis of kidneys gradually heals by undergoing progressive fibrous scarring (Alpers, pg. 1012). Destruction of extracellular matrix occurs. The regenerative capacity of renal tissue is maximal in cortical tubules, less in medullary tubules, and nonexistent in glomeruli. Hence this is the correct answer. B: Granuloma formation: Granulomas are formed following chronic inflammation and are encountered in some immunological mediated reactions, infections and some non-infections conditions. Some of the common conditions in which granulomatous inflammation occurs are tuberculosis, sarcoidosis, cat-scratch disease, leprosy and syphilis. The granuloma consists macrophages mainly (Kumar, pg.83-84). Hence this is not the correct answer. C: Liquefaction: Liquefaction or liquefactive necrosis is a condition in which the affected cell is completely digested due to powerful hydrolytic enzymes. It usually occurs in fungal and bacterial infections and causes formation of abscess. Also, ischemic injury in brain causes liquefaction (Mitchell, 138). Hence this is not the correct answer. D: Metastatic calcification: Deposition of calcium salts in otherwise normal tissue is known as metastatic calcification. It occurs due to elevated calcium levels. It is commonly seen in the kidneys and lungs. Hence this is not the correct answer. A 25 year old-woman sustains a deep laceration over the right forearm in a motorcycle accident. The wound is cleaned and sutured. During the next 3 months, the wound heals with formation of a linear scar. Which of the following nutritional factors is required for proper collagen assembly in the scar tissue of the patient? A. Folic acid: Folate, the useful form of folic acid is an essential nutrient for the production and maintenance of new cells because it is needed for the replication of DNA. It is not useful for collagen production. Hence this is not the correct

Globalization and Democratic Policies essay Example | Topics and Well Written Essays - 3000 words

Globalization and Democratic Policies - Essay Example ipate in political rallies, community activities, direct association with political leaders and trade union protests enjoy the common ground of equality. When the majority of citizens in the society are charged with the duty to make decisions binding on the whole society we term that democracy. Political equality can justify the form of democratic government in various ways that allow empowerment of citizens to grow socially and economically while enjoying their civil rights. The society is held together by a joint action towards realizing a certain common goal. When citizens put aside their partisanship, they will realize that development is indispensible in society. Hence, the need to work together as a team is created. Thus in the light of political equality communities are built and developed through the enabling environment of unity (Kropf 2003). Citizens can promote legitimacy when they are involved in political activities. It is through seeing people as equals before the law that will only prompt their participation in affairs concerning their governance. For instance giving people a chance to vote their leaders will ensure satisfaction with the vote results even if they lose. In most cases, citizens learn to obey the laws and little police control is required to bring order. It becomes a culture by citizens to always get the right things done as they are fueled by the universal call for equality, justice, and unity. Democratic governments are easily identified by the warm and fruitful relationships they enjoy with their subjects through maintaining order and law. Involving people in making policies and laws will instill a sense of ownership making the laws to earn protection from the very citizens it is meant for. Contesting for any seat during national elections must be made open to anybody regardless of gender, colour, religion and race as long as the individual meets the basic requirement of the constitution and citizenship to that country. In

Neel,Alice(USA) Self Portrait,1980 Essay Example | Topics and Well Written Essays - 1000 words

Neel,Alice(USA) Self Portrait,1980 - Essay Example Her eyeglasses portray frailty, yet proclaim her as one who sees. The glasses were her way of saying, â€Å"look, I’m somebody who inspects, I’m someone who scrutinizes. That’s who I am.† Such contrary elements hint of her singularity (Sandra 2004). She completed the nude self-portrait in 1980; apparently it was one of the many experimental self-portraits. When she was quizzed on why she did it, her response was, â€Å"the reason I did it was because my face bores me. I cannot bear that little Anglo-Saxon face. But with the whole body, strange things are happening; the flesh is falling off bones. I always had bad feet†¦I have a big toe, and there is a leg that is frightful, but as a work of art, it is gorgeous.† With a career, spanning much of the twentieth century, the self-portrait suggests her conservancy with its major art movements, as shown by the Matisse-like to strip chair and collusion of green and orange diagonal planes of color on the bottom half of the canvas. Neel’s self-portrait portrays the emergence of women as artists in their own right. She paints herself into a corner sitting in a blue-stripped chair near the point where two rear walls of a white room meet at what we presume is her reflecti on in the mirror. The subject’s naked body, framed by a layer of bluish shadow from an invisible origin of light on her right is the focus of the painting. Her hidden vagina is at its center. The brush reveals to us that she is an artist as does the rag and the rather not glamorizing eye-glasses (Nochlin 247). From another angle, Neel presents the viewer as a woman artist who has found her way out that neglected space on her own conditions. Her body at a three-quarter angle is not idealized as a female nude or a representation of an aging woman. Neel’s body with its bending shoulders, its hanging breasts over her full stomach and fleshy legs sags in every

Forecasting Essay Example | Topics and Well Written Essays - 1000 words

Forecasting - Essay Example Forecasting is therefore a complex business in the company, which effectively has more than one personality. Seasonal forecasting is less significant and used at Daimler Chrysler than for example in the energy industry, in which the seasons make for dramatic and cyclical shifts in demand. It is not as though automobile sales do not peak at certain times of the year, but our regression models are able to take care of these models. We can also use moving annual totals for monthly future projections, rather than a calendar method, to ensure that we account for relatively minor seasonal fluctuations in demand. Seasonal forecasting has some applications for our finance business. Customers of the Daimler Chrysler Bank may have seasonal fluctuations in demand for their products and services. The financial services wing of the company has to evaluate the validity of revenue forecasts in applications for loans in such cases. There are also some key materials that we use in production, which experience seasonal fluctuations in pricing and availability. Energy is an example for plants in the northern hemisphere. Leather, though relatively small in total cost, is another example, the purchase and production support services functions of the company have to keep seasonal forecasting methods in mind, when planning for supplies at optimal prices and in time. Delphi Delphi is a key component of forecasting methodology in the automobile business. Product demand is significantly affected by cultural and geo-political matters, which lie outside the domain of expertise of a car and truck maker. The company has long gestation periods for developing new products. Hence, there is an important and frequent need to use third-party consultant from diverse fields to understand future automobile needs in various parts of the world. Daimler Chrysler has also to use Delphi as it spreads its wings to new territories. Russia, China and India are amongst the new markets with high growth potential for automobile sales, but which have driving, traffic and customer needs very different from the traditional strong holds of Western Europe and the United States. Relevant trend data are lacking for these key opportunities, and Delphi provides important learning inputs for entry and consolidation strategies for such markets. The Delphi technique has a number of drawbacks (Evans, 2002, p 366). The kind of experts selected for the study affect the outcome, and there is inevitable subjectivity in their forecasts. Most of them are highly biased and may take extreme positions to suit their private agendas. The questionnaires we deploy during the interviews are a bit vague, and the responses are therefore not universally comparable. There is no valid measure of error as with regression models. Nevertheless, this method is the best when we need ideas about the distant future and how customer choices and competitive technologies are likely to change. Daimler Chrysler cannot do without Delphi, its weaknesses notwithstanding, because innovation lies at the heart of our competitive position (Daimler-Chrysler Creates New Management Model, 2006). We need expert inputs on matters such as future consumer needs and energy security. The jatropha project in India and the driver assist system are examples of

Inherit the Wind Movie Analysis Review Example | Topics and Well Written Essays - 250 words

Inherit the Wind Analysis - Movie Review Example There is considerable evidence suggesting that the film is not only biased but rather highly biased in its intent. That is to say, there was no fairness in the elements of the trial. This is because the inaccuracies are systematic and of the kind presenting consistent biases against a particular class of people and what they believe in. For instance, prior to the trial, no one outside the school cared what Scope taught in school, and he maintained to his death that he never taught evolution but rather reviewed the students for their final examinations. Drummond, the defense lawyer argues for the issues of belief as he chose to defend the accused from being prosecuted. It was not fair that none of Drummond’s expert witnesses were allowed to testify in court as this undermines the need for a fair trial. Cates wins over the audience by claiming that the students placed on the stand could not remember what he taught three months age as they were coached by the lawyers. Cates even declined to say a word until the Supreme Court passes his appeal claiming that his lawyer would kill him if he does so (de Camp 432). Contrary to the film, it should be emphasized that scope was never jailed for teaching evolution as he was immediately released on bond. The film tries to invoke sympathy in portraying Cates as a prisoner, a man prosecuted for his beliefs by the fundamentalists. De Camp (490) claims in his book that the trial was not a witch hunt as the accused and the defendants, the witches, were the hunters who were stocking the law with an aim of making it unenforceable (de Camp 490). A state law against the teaching of any idea or hypothesis undermines the purpose of education as students are meant to be enlightened about the universe.     

Financial Analysis of Sainsbury PLC Essay Example for Free

Financial Analysis of Sainsbury PLC Essay This report will focus upon the financial performance over a two year period of a FTSE 100 company. It will seek to ascertain how well the company has performed by scrutinizing profitability, liquidity, efficiency, gearing ratios and working capital. In addition to the aforementioned points, it will dwell upon economic factors to discuss the impact they have had upon the performance of the business. The FTSE 100 started in the year of 1984 and was based upon the 100 largest companies on the London Stock Exchange, and it is seen as an emblematic indicator for the strength of the British economy (iforex, trading section). FTSE 100 companies represent about 81% of the market capitalization of the London Stock Exchange (Nationwide Building Society, glossary section). Within it lies a substantial contribution to the UK economy and the economic power of these firms mean they would have a fairly large ripple effect upon the nation’s economy should there financial performance reach a state of discontentment. Subject company and history The subject company for this report will be J Sainsbury Plc which was founded in 1869 by John Sainsbury and his wife, Mary Ann Sainsbury in London (Sainsbury Plc, history section). The organization has grown to be one of the UK’s most eminent supermarkets. Some of its remarkable aspects include launching TU clothing in 2004, launching Try Something New Today in 2005 to promote healthy eating, and becoming the world’s largest fairtrade retailer in the year 2010 (it is understood that almost one in every four pounds spent on fairtrade products is at Sainsbury), in 2012 the organization became the proud sponsor to the Paralympic games (this will be diligently examined later in the report to see what effect, if any it has had upon the company’s revenue) (Sainsbury Plc, history section). In an industry predominantly owned by Tesco (a market share of 29.9% as of January 2012 according to BBC Business News), Sainsbury has had to work hard to stay in competition. Its persistency has been a key component to its contrivance in the industry and other ventures to which Sainsbury has embarked upon, namely, its banking venture (a 50/50 venture with Lloyds TSB) which commenced trading on the 19th day of February 1997 (Sainsbury Bank plc). The firm lost its position as market leader in the year of 1995 to its rival Tesco and subsequently dropped to third in market share after ASDA experienced a 5% rise in profits (BBC, Business News section). As at March 31 2012, Sainsbury’s has a total number of 440 convenience stores and 572 supermarkets which is currently due to increase (Sainsbury, Store Portfolio section). The question is, how much has its expansionary policy supported its profits whilst maintaining equilibrium with costs? Profitability Within this report, diligent focus will be shown to the financial year of 2010 and the final year of 2011 as the profitability, liquidity, efficiency, gearing ratios and working capital is examined. The profit from disposal of properties in 2010 was  £27m and  £108m in 2011 which shows a dramatic appreciation in profit when compared. Moreover, the company also showed an increase in combined profit from  £585m in 2010 to  £640m in 2011 (Sainsbury, Income Statement 2011 section). This shows that the company’s overall performance has improved over the course of 12 months by 9.4%. Further to the aforesaid points, the greater percentage of revenue was derived from the sale of products and services, standing in at  £22,943m in 2011 (Sainsbury, Income Statement 2011 section). This shows an increase in product purchases and an increase in market share (an increase of 16.1%, Telegraph, September 2011) leading to more sales, demonstrating that the firm’s strategy has worked for the financial year when compared to the sales of 2010 of  £21,421m (Sainsbury, Income Statement 2010 section). Return on Capital Employed can be defined as follows: â€Å"Return on capital employed is a fundamental measure of business performance as it compares the operating profit with the total capital used to generate that profit.† (Black, 2009, p.212). For Sainsbury, this figure was 11% in the financial year of 2010 and 11.1% in the year of 2011 (Sainsbury, Annual Report 2011 section). Such a minor change doesn’t manifest a huge degree of progress. In the annual report for 2011 p4, the company does give an account for this and state that growth was lower than the previous year due to the cumulative effect of its accelerated investment in space growth which started June 2009. The company also holds seventh place for volume market share in the clothing industry and now has clothing sales growing faster than food, 17% to be exact with year on-year growth (Sainsbury, Annual Report 2011 section). Celebrity fashion icon, Gok Wan has been a huge support in inciting growth of the TU brand by launching a clothing range at Sainsbury in 2011 which has been the main source of sales boost. (gok wan, Sainsbury TU section). In addition to the appreciation of sales, the cost of sales rose from  £19,964m in 2010 to  £21,102m in 2011. Prominent contributing factors towards the rise in costs are the variation in Fiscal policy (Sainsbury’s, Directors report 2011 section) which increased the rate of VAT from 17.5% to 20% on the 4th day of January 2011 (HM Revenue and Customs, 2011) along with the increase of the company’s workforce due to its addition of 1.5 million square feet of space from 2011-2012 (The Independent, news section). As the profitability of the organization is scrutinized, it is important to look deeper into what has resulted in an increase in profit from the year 2010 to 2011. From an economic perspective, the Bank of England’s Monetary Policy Committee (hereinafter referred to as MPC) changed the discount rate to 0.5% on the 5th day of March 2009, positively influencing public spending and reducing the cost of borrowing (Bank of England, 2009). The concept upon the reduction in the cost of borrowing is that more customers have resorted to using credit to fund their purchases (According to a study conducted by Visa Vanquis, consumer spending on credit increased by 3% in September 2011 when compared with statistics for 2010). It is understood that the variation eluded to above has been of support to the company in its financial borrowing, enabling it to fund its expansion referred to in the above paragraph. The downside is that it has had a fundamental impact upon its banking venture namely, profits attained are not what they could be if the discount rate was higher, notwithstanding the fact that, the bank reported a 9% increase in profits in 2011 (This is money, news section) possibly due to the abovestated research on consumer spending. A higher base rate would mean higher priced loans leading to greater profits accrued (other factors being equal). Taking into consideration the above-mentioned point, the company had the opportunity to utilize the reduced interest rate in support of its expansion and other purchases to aid the loss of profit (due to low interest rates) from the sales of loans and credit cards. In criticism of the 0.5% base rate set by the MPC, Sainsbury’s Chief Executive stated it was the wrong decision to reduce it, the small businesses that supply Sainsbury were struggling to borrow and this of course had a substantial ripple effect upon the company’s financial performance (Daily Telegraph, news section). This gives a clear indication that the profit accumulated for 2011 could of been higher without the economic discontentment. It gives some direction to why the cost of sales were high due to the purchasing price of products from smaller businesses to which supply Sainsbury. Having analyzed the profitability of Sainsbury, its within good reason to compare this data with that of its main competition, namely, Tesco for which happens to be a pivotal comparison due to them standing within similar grounds in terms of business models and future company goals. Tesco UK gained  £56,910m in sales for the financial year 2010 and saw an increase for year 2011 with sales in at  £60,931m (Tesco, Annual Report 2011 section). There is a substantial difference in sales, however Tesco have 3,054 UK stores in comparison to Sainsbury’s combined 1,012 stores, in addition it has the greater market share (Tesco, storefinder section). Tesco’s Return on Capital Employed for 2010 stood at 12.1% and 12.9% for the financial year 2011 (Tesco, Annual Report 2011 section) and according to the directors report the company has set itself a target to increment this to 14.6% by 2014/15. This, together with its sales exhibits better performance than that of Sainsbury and epitomizes the comprehension to why the company holds the greatest share of the market. It shows clarity that Tesco did better with capital than that of Sainsbury, however Sainsbury used a large amount on expansion which the results of will be shown at a later date. Liquidity With liquidity being the second focal point, it is necessary to look at the credit facilities available to the organization in question. ‘Sainsbury has overall debt and credit facilities of  £3 billion at its disposal’, the principle element of Sainsbury’s core funding comprises of two long-term loans of  £1,069m due 2018 and  £840m due 2031, secured over property assets (Sainsbury Annual Report 2011). Further to the previous stated loans, the company has unsecured debt of  £180m and  £50m due between 2012 and 2015 along with  £190m of convertible bonds due July 2014 (Sainsbury Annual Report 2011). The Current Ratio for Sainsbury in the financial year of 2010 was 0.64 and 0.58 in the financial year 2011. A Current Ratio may be defined as a measure of an organization’s ability to pay its shortterm debts, ideally it should stand in at 2:1 (Atrill McAllen, 2008). The ratio for 2010 indicates that the company would be in a better position at paying off its obligations if they were due at that point in time. However due to the ratio for both years being under 1, it shows the company is not in a good position. Ironically however, having ascertained the available credit to the organization, this states otherwise. In comparison to its competition, Tesco had a current ratio of 0.73 in the financial year 2010 and 0.65 in the financial year 2011. This is somewhat similar with Sainsbury as there is only a gap of .2 in difference. Both companies figures look worrying, however the ability to turn stock into cash is another focal point to which will be later scrutinized. Having revisited the company’s balance sheet, its Net debt stood at  £1,549m in 2010 and  £1,814m in 2011 (an increase of  £265m). This difference quintessentially indicates that the company has been expanding over the course of a year. In the firm’s annual report for 2011 it shows the increment was due to rapid estate development (the addition of new Sainsbury Convenience stores) which was to an incontrovertible extent funded by the sale of leasebacks and advanced working capital (Sainsbury Annual Report 2011, p5). The appreciation in debt manifests the fact that Sainsbury hans’t cleared its existing debt, yet only continued to borrow more. Astonishingly however, the amount borrowed has been put to positive use in funding the expansion of the organization’s convenience stores. According to the Independent in March earlier this year, the company grew its market share of the convenience store market in 2011 with sales up 20% following the opening of 15 new stores. Further to the above-mentioned points, the company pursued further borrowing to enhance its profitability by expanding (proven to be a remunerative venture), enabling the firm to pay back its source of funding when required to do so. The idea of this long-term investment is that Sainsbury will gain a larger market share (forcing other less competitive companies to abdicate there share of the market) and increased profits both short and long-term. In criticism of the technique, the company should take into consideration the unforeseen changes in the market, namely demand for its products and services and of course future economic changes. How does it justify itself financially should there be a decrease in demand? The epitome lies with XL Airways, according to BBC News in 2008, the company hit financial discontentment after failing to secure further funding (up until that point it was in the process of expanding) due to unanticipated changes in the economy. Efficiency With regard to the organization’s efficiency, it is difficult to ascertain the overall effectiveness of performance without conducting in-depth research as it can be fairly arduous to gather enough data from ratio analysis. However, the business’s average inventory turnover (calculated by sales divided by inventories, Agyei-Boapeah, 2012) for the financial year 2010 was 30.5 (Sainsbury’s Income Statement 2010, p16), compared with 28.2 for the financial year 2011 (Sainsbury’s Income Statement 2011, p18) shows a minimal difference. The figures imply a poorer performance from the company in 2011, yet sales had subsequently increased in that year, furthermore, it was part of the organization’s goals to increment the sale of non food products which gives an account for the less frequent replacement of inventories (Sainsbury’s Income Statement 2011, p2; Sainsbury’s Annual Report 2011, notes 16). In order to gain a greater interpretation of the company’s efficiency its necessary to look at other ratios. Asset turnover (calculated by revenue divided by total assets, Agyei-Boapeah, 2012) for the financial year 2010 was 1.83 and 1.85 for the financial year 2011 (Sainsbury Group Income Statement 2011, p1). The higher the figure, the better. Having scrutinized these figures, it is clear to see a slight inclination in sales generated from assets for 2011. Although, the company has only seen a small contribution of profit accrued from the sale of assets. This may be understood by reviewing the firm’s growth policy once again and recalling that they have spent more on expanding and accumulating assets than selling assets (Sainsbury Annual Report 2011, p5). A comprehension of the above-mentioned points give clarity that the company’s management have conducted there duties efficiently. The prominence lies within sales performance and the ever growing multitude of stores to which the firm has within its ownership. The increased space exhibits a positive rate of expansion (15.9% according to Sainsbury Income Statement 2011, p2), furthermore, only a small percentage in change on the sale of assets and a lower inventory replacement. Further to the aforesaid point referring to replacement of inventories, it could be interpreted that as the firm sees a continuity of expansion, more goods are purchased through economies of scale (greater sized orders at lower prices, meaning less reordering) as is it the case that the company is introducing further non food products, namely televisions which aren’t everyday purchases. Yet of course it is likely to be the latter having previously identified company intentions (Sainsbury Annual Report 2011, p2). Finally it is prudent to take the ratios and compare them with that of Tesco. In the financial year of 2010, 20.8 was Tesco’s inventory turnover ratio and 19.2 in the financial year of 2011 (Tesco Annual Report 2011, p94). Again these figures represent an even poorer performance, but Tesco as do Sainsbury, sell a number of non food-products, 22% of sales are non-food products and the company is the UK’s largest non-food retailer (Tescopoly.org, Our Business section). Asset turnover for Tesco in the financial year of 2010 was 1.56 and 3.18 for the financial year 2011 (Tesco Annual Report 2011, p106). This shows some disparity in business efficiency and shows the company performed better in the year of 2011 when compared with 2010 and it also performed much better than Sainsbury (however it is mandatory to consider the company’s goals in comparison to that of Sainsbury). Asset Turnover comparison of Sainsbury with Tesco. Gearing Ratios The gearing ratios (Long-term liabilities) for Sainsbury on the 20th day of March 2010 were 32.86 compared with 30.79 on the 19th day of March 2011 (Telegraph shares, p1). This implies the company’s rate of borrowing to fund its activities was higher in the year of 2010 and as a result of the increase in profit for 2011 as eluded to above, activities were self-funded more often. The ratios referred to in the above paragraph doesn’t have the greatest of difference, meaning there was still a substantial amount funded by borrowed funds in 2011. A contribution to the high rate of borrowing is carefully examined by looking at the Office of National Statistics for 2010 and 2011. According to the Office of National Statistics, Consumer Price Index (hereinafter referred to as CPI) in the 12 months up to September 2010 saw a 5.2% increase in alcohol and tobacco products, a 5.1% increase in food and non-alcoholic beverages, 4.4% increase in communication and a 2.5% increase in other goods and services, including fuel (Office of National Statistics 2010/2011 Report, p1). Such increases may have caused customers to abstain from certain purchases or make less frequent purchases, this as a ripple effect would significantly impact upon the organization’s functioning. Ironically however, in 2011 CPI was at 5.2% in September, compared with 3.1% in September 2010 (Office of National Statistics 2011 Report, p1). A significant increase would anticipant further borrowing, yet this isn’t the case due to above-mentioned facts in this report. Sainsbury’s strategy to invest in expanding has given support to its profits for 2011 and enabled the business to reinvest these into its activities. This therefore negates the argument/concern over economic impact upon trading for 2011 and shows a return on investment when compared to company sales and profits with an amalgamated comparison of 2010/2011 financial performance (Sainsbury Income Statement 2011, p1-p5). Working Capital Management Moving on to the final focal point in this report, working capital. This is the measure of both a company’s efficiency and its short-term financial health (Agyei-bopeah, 2012). The working capital of the organization has seen a substantial increase in the financial year of 2011. The firm’s working capital increased by  £78m for 2011, which it states was primarily due to increased inventories which is  £110m higher than that at March 20th 2010 (Sainsbury Annual Report 2011, p1). An examination of ratios will help to ascertain the effectiveness of the firm’s working capital management, however it appeared difficult to derive this information from Tesco due to discrepancies to way in which data was laid out. Working Capital to Sales ratio can be calculated by taking working capital and dividing it by sales X 100 (Agyei-Bopeah, 2012). In the financial year of 2010 this figure was 1.5.7 and 1.2.8 for 2011. This manifests a less appreciated rate of performance for the year 2011, however the company did introduce a substantial number of non-food products. The company successfully managed to make cost savings of  £50m in the year 2011 (Sainsbury Interim Results 2011, p1). In an argument against this successful business practice, is it ethical for the company to pay farmers the minimal amount per gallon of milk to keep its customer want’s satisfied? Herein lies a problematic issue to which the organization faces in its ever growing desire to reduce costs. As a result it has led to pragmatism in critics of the firm’s fairtrade brand image and to what extent it coincides with the image. British farmers are forced to pay the price of supermarket price wars (The guardian, Saturday 2 July 2011, p48). With such concern over how much the firm should be saving on costs to attain a better position with working capital, it fails to take into consideration its ethos on fairtrade. It transpires to be the case that in order to make huge savings to support its growth in working capital, the company must continuously force its suppliers to drive the price of their products down as other factors change (cost of production, economic variations, energy/fuel prices and the cost of raw materials). On a more positive note, the company has managed to increase its working capital from the financial year of 2010 to 2011, this indicates positive changes in its business activity and demonstrates that it has good working capital management. As a result of the increase,  £12m in debt was paid off in the year of 2011. Yet as this section happens to coincide with efficiency, it epitomizes the effectiveness of the company strategy for 2011. Conclusion Sainsbury has set itself a fair number of targets to which are laid out in the company annual report for 2011. One being to increase space growth of 15% in two years set in the year of 2009 (Sainsbury Annual Report 2011, p1). The company exceeded this target percentage by .9% (Sainsbury Annual Report 2011, p1) which indicates its able to meet its targets, yet it also indicates more capital was spent on expanding and possibly more than it intended. As eluded to in the above sections, Sainsbury’s decision to rapidly expand has proven to be a remunerative venture and shown a slight increase in company profits for short-term comparisons between the financial years 2010 and 2011 where sales have grown by 9.4% (Sainsbury’s Income Statement 2011, p1). Such developments in the business will only give adequate comparisons after a greater interval enabling the researcher to comprehend as to how much the accelerated growth has had on the firm. In addition to the company’s growth in size it saw a huge appreciation in demand for its clothing brand, TU. It is understood that since fashion icon Gok Wan introduced a range of clothing, sales saw a growth of 17% as a year on year comparison for 2011 (Sainsbury’s Media, Latest Stories, p1). It is likely that this will continue to grow and complement the company’s expansion. Further to the above points, the liquidity ratios of the company are poor at this point in time which is due to accelerated growth (therefore negates the argument of poor performance). However when the firm finishes its expansion it is highly likely that the ratio will improve which is subject to no further large projects. Further to information ascertained from the company Annual Report of 2011, the company should be capable of repaying its loans as of there due dates thanks to its increased number of stores accumulating further profit. In addition to aforementioned points in the beginning of the conclusion, Sainsbury’s have five focus areas, great food at fair prices, accelerating the growth of complementary non-food ranges and services, reaching more customers through additional channels and growing supermarket space (Sainsbury’s Annual Report 2011, p3). Having already acknowledged the prosperity of its space growth, this also happens to coincide with its focus on reaching customers through additional channels as 37 new convenience stores were opened in the latter part of 2010 to the beginning of 2011 (Sainsbury’s Media, Latest Stores section). Since analyzing the company gearing ratios and how much it has in long-term debts, it is clear to see it could be a perilous problem for Sainsbury. The firm has made an audacious decision to invest in expanding in the hope for substantial returns in the not to distant future, yet this is not guaranteed income. If demand falls for the company’s products and services or there is a problem to which later impacts upon its brand image (the company is disproved to be a fairtrade retailer for example) the firm may find itself being liquidated if it is unable to repay the loans. Points eluded to in the above paragraph are a matter of deep concern to the organization and from research administered it doesn’t transpire to be the case that the firm has a contingency plan to support them with potential depreciation in demand. A contingency plan and in addition, a contingency fund is something to which Sainsbury should take into the highest of consideration should one not have already been devised (yet it is unlikely this would be the case). It will be of support to the firm in planning for unforeseen changes. References In this report the following sources were dwelled upon for guidance in ascertaining facts, extracting data and for the purpose of comparison. Books Atrill, P., McAllen, E. (2008) Accounting and Finance For Non-Specialists. Sixth edition. Prentice Hall. Harlow. Datta, S. (2011) Economics, Making sense of the modern economy. Third edition. Profile Books. London N, Gregory Mankiw. (2001) Principles of Economics. Second Edition. Harcourt College Publishers. Images James Blake (2012) Sainsbury Supermarket. [image online] Available at: http:// www.jbiwebdesign.co.uk/website-marketing/7-marketing-tips-we-can-learn-from-sainsburys [Accessed: 12 December 2012]. Lecture Notes Agyei-Boapeah, H (2012). Financial Statement Analysis 2. Lecture notes distributed in the topic BMAIE001AZ2012/3 Managing Finance. Liverpool Hope University, Liverpool on 02 November 2012. Agyei-Boapeah, H (2012). Working Capital Management 1. Lecture notes distributed in the topic BMAIE001AZ2012/3 Managing Finance. Liverpool Hope University, Liverpool on 09 November 2012. Agyei-Boapeah, H (2012). Working Capital Management 2. Lecture notes distributed in the topic BMAIE001AZ2012/3 Managing Finance. Liverpool Hope University, Liverpool on 16 November 2012. Websites BBC News (2004) Sainsbury Loses Out To Rivals. [ONLINE] Available at: http://news.bbc.co.uk/1/ hi/business/3682544.stm [Accessed: 24 October 2012]. BBC News (2012) Tesco Market Share Dips Below 30%. [ONLINE] Available at: http:// www.bbc.co.uk/news/business-16817254 [Accessed: 18 October 2012]. BBC News (2008) Thousands Stranded By XL Collapse. [ONLINE] Available at: http:// news.bbc.co.uk/1/hi/7611639.stm [Accessed: 21 October 2012]. Bank Of England (2009) Statistical Interactive Database Official Bank Rate History. [ONLINE] Available at: http://www.bankofengland.co.uk/boeapps/iadb/Repo.asp [Accessed: 19 October 2012]. Guardian (2011) British Farmers Forced To Pay The Cost Of Supermarket Price Wars. [ONLINE] Available at: http://www.guardian.co.uk/environment/2011/jul/02/british-farmers-supermarketprice-wars [Accessed: 23 October 2012]. Gokwan (2011) Sainsbury Collection Press . [ONLINE] Available at: http://www.gokwan.com/ goks-video-blog/sainsbury-collection-press-launch/ [Accessed: 23 October 2012]. iforex (2012) FTSE 100. [ONLINE] Available at: http://www.iforex.com/ftse-100 [Accessed: 18 October 2012]. Independent (2012) Small Store Openings Boost Sainsburys Profits. [ONLINE] Available at: http:// www.independent.co.uk/news/business/news/small-store-openings-boost-sainsburysprofits-7579664.html [Accessed: 20 October 2012]. J Sainsbury (2012) About Us, Store Portfolio. [ONLINE] Available at: http://www.jsainsbury.co.uk/about-us/store-portfolio/ [Accessed: 25 October 2012]. J Sainsbury (2011) Annual Report 2011. [ONLINE] Available at: http://annualreport2011.jsainsbury.co.uk/downloads/pdf/sainsburys_ar11_note_26_notes_to_the_cash_flow_statements.pdf [Accessed: 18 October 2012]. J Sainsbury (2011) Financial Statements, Annual Report, Balance Sheet. [ONLINE] Available at: http://annualreport2011.j-sainsbury.co.uk/financialstatements/balancesheets.shtml [Accessed: 18 October 2012]. J Sainsbury (2011) Financial Statements, Annual Report, Cashflow. [ONLINE] Available at: http:// annualreport2011.j-sainsbury.co.uk/financialstatements/cashflow.shtml [Accessed: 18 October 2012]. J Sainsbury (2011) Financial Statements, Financial Review. [ONLINE] Available

Effective Governance Essay Example for Free

Effective Governance Essay Every successfully running organization that wishes to continue working with bright colors, intends to work in such an order that could help them not only to come up to the standards expected by their clients but also to meet their targeted objectives. This helps in survival and future success of the enterprise. To continue working like this, every organization would need effective governance that could help it in achieving its goals and objectives. Till now, there hasn’t been a proper definition of Effective Governance known yet, but it can be understood as the set of all the procedures, laws, processes, customs, policies, controls and systems that are used to safeguard the comp any and help to grow assets through which an organization can proceed in a successive manner. Effective governance is required for every company because it needs a strategic set of systems, controls, laws and regulations for its external capital, financial transactions, investment, growth and also to prevent relationships with stakeholders and others. In short, governance is a set of procedures, controls and systems through which a company prospers while securing accountability. On the whole, governance is entirely an internal system which helps the company in carrying out effective operations in collaboration with the external resources. External resources include the external capital and shareholders. External capital is the loan or equity used for the financing of the company to carry out their business activities, investment and growth. Shareholders and stakeholders are the external resources who make investment in the company’s business to make profit. The outcome of making investment in the business by the stakeholder/shareholder goes to the economic development of the country. It not only strengthens the confidence of the organization and investors, but also gives a boost to the social economy and helps in building up a strong relationship between both. Economic power of any nation can be measured from the annual investments made by the investors, shareholders, stakeholders in different organizations. The more sound and subtle investment made, the more a country would prosper and become stronger internally. Principles of Effective Governance: †¢ Leadership †¢ Empowerment and accountability given to stakeholders †¢ Good communication †¢ Fair service †¢ Perform to accomplish †¢ Measure †¢ Learn to grow †¢ Participation of the board †¢ Shareholders’ awareness According to an adverb, it is said that â€Å"Action speaks louder than the words†. So is with the companies with governance. A company having proper and effective governance has the ability to work more efficiently and in productive manner than any other company that does not have any sort of set of rules or governance to act upon. This governance applies on every single entity in the company. Let it be the entrepreneur, employees, management, shareholders, and other related bodies to the organization. All the people relating to the company would be satisfied that the organization would run in an ethical manner because it has a set of systems and controls that drives it to run smoothly and in a specific manner, that not only would help it to run productively but also has a certain future adjacent to it. It also helps in letting know about the responsibilities of every person related to the company that what should be their role to act upon in order to bring the maximum outcome from the business and thus, creates reputation of the company. In short, effective governance acts as a tool to run the business efficiently and produce remarkable results and profit. Good relationship with the stakeholder matters a lot for the business as well, that is why managing a good communication level with the shareholders is also very necessary and is a part of governance since governance depends on the establishment of manageable communication between both. Stakeholders can be individuals or institute who are part of the company externally. They are involved through the investment they have made in the business to promote the company and generate revenue. The involvement depends on the amount of financial investment they have made in the company. The relationship can be direct or indirect. Previously, effective governance was taken as a source to capitalize on the profits and revenue an organization can generate as much as possible. But, with the passage of time, governance processed and involved the aspects of responsibility, accountability and prevention of stakeholders, shareholders interest. Effective governance not only develops the company’ reputation but also safeguards and helps in protecting the risk of downfall of company’s reputation and status. An important factor that every organization would need is â€Å"Board of Directors†. This talented and diversified team is responsible for managing the whole infrastructure of the company and looks after the internal and external affairs including the relationship of stakeholders and carries out the maximum accountability. This is because the board of Directors is legally fully responsible for every matter that is handled and they can delegate the matter accordingly. If not practiced properly, the entire economic system of the country could go on stake because most of the public oriented companies deal on public shares, and without derived governance, the whole situation can be vulnerable. Any country’s economic platform cannot continue without effective governance, because it cannot rely on the government policies (that keep on changing due to the political conditions), nor any regulatory agency which in intact with the government policies and works for companies with stakeholders. Another factor that affects the governance of a company is decision making by the senior management. Decision making by the management ensures that the work carried out is a major responsibility that is made by following the company’s policies and procedures. It must ensure compliance with legal, regulatory and social requirements in their area of responsibility.

PESTEL analysis of the global coffee industry

PESTEL analysis of the global coffee industry Corporate strategy is the way a company or organization creates values through the configuration and co-ordination of its multi-market activities (Collis, 1997). Coffee is the most widespread drink in the world with approximately half-a-trillion cups consumed every year. There are two fundamental types of coffee: espresso and regular, or non-espresso. Espresso is the variety of coffee available in cafà ©s and restaurants, whilst regular coffee is generally meant for the home. Nearly 70% of the worlds coffee is produced by the Americas of which Brazil contributes 30% to the global production. The coffee industry of the world employs nearly 25 million people while approximately 5 million people work in the coffee industry in Brazil. Brazil has in excess of 3 billion coffee plants. The three major kinds of commercially produced coffee bean are Arabica, Robusta in addition to Liberia. Brazilian Coffee production figures rose by more than 12 million (60kg) bags to an amazing 46 million during 2008 making the country streets ahead of the other two top world coffee producers of Vietnam (19.5 million bags) and Colombia (13 1 million bags). PORTERS FIVE FORCES : Threat of substitution: Other beverages apart from coffee the substitutes are tea, soda, fruit juice, water, beer and other alcoholic drinks, other quickà ¢Ã¢â€š ¬Ã‚ grab foods apart from pastries, muffins, doughnuts, etc. Lowerà ¢Ã¢â€š ¬Ã‚ end or less luxurious coffee places. Places that offer people a place to hang out, chat, relax or even work include tea houses, fast food places, iceà ¢Ã¢â€š ¬Ã‚ cream parlors, sideà ¢Ã¢â€š ¬Ã‚ walk cafes, and bars and pubs. Accordingly when there are so many substitutes available, the threat is high and seems to be increasing by day to day. Threat of new entrants: Some of the more current and ongoing threats of new entrants include fast food chains such as McDonalds, Burger King and Dunkin Donuts. The entry barrier for the coffee industry is relatively moderate. Any large and wellà ¢Ã¢â€š ¬Ã‚ funded company where capital is not a problem could be potential entrants, since they have a strong brand image over the industry. Rivalry: There are many big players in the Brazil retail coffee market and with large no of small scale coffee shops big players have to fight out with small shops across different regions in US. With most of the customers taking coffee to home and provides convenience which is the major factor for them. There is an intense competition among the players to build up their customer base. Bargaining power of suppliers: There is more bargaining power for suppliers since the advancement in technological innovations such as automated coffee machines, latte and espresso machines, etc has made them to bargain over the industry. These changes, has made the supplier power high. Bargaining power of buyers: Buyers do not have the power to bargain in the market, considering Starbucks. The sheer scale of Starbucks business reduces the bargaining power of any single group of buyers. McDonalds who claim to offer premium roast coffee of reasonable quality at a lower price, so buyers need not bargain their needs. PESTEL Political/Legal: High standards relating particularly to coffee producing methods are becoming more important in the industry and may gain political prominence. There is increasing pressure for businesses to trade ethically, that is, socially, environmentally, and economically responsible. This is reflected in the coffee industry by an increased demand and rising market value for sustainable coffees such as certified coffee and fair trade coffee, which guarantees a fair price to producers. The fair trade market which is now worth  £100 million, is growing with developments such as Tescos launch of their own Fair trade range. Fair trade is also a means by which the coffee shop industry can differentiate their products and gain a socially responsible reputation; Starbucks customers now have the option to buy fair trade coffee. Oxfam have claimed there is a niche in the coffee shop market and have responded by launching their own brand of Fair trade coffee Progresso which is sold on already established premises such as bookstores. Economical: The impact of coffee on Brazilian economy was much stronger. The greater difficulty of coffee production and trade established important sectorial linkeages within the Brazilian economy. Coffee was the foundation of the economy, accounting for 63% of the countrys exports. Brazilian economy went through periods of growth but also difficulties and increasing trends towards coffee overproduction. The economic performances and development prospects of many developing countries are largely dependent on commodity issues. (Photius.com, 2004) Social: The coffee market must adapt to a change in consumer attitudes or else it may be threatened by health and lifestyle issues. In 2003 the hot drinks market declined by an estimated 2.3%. Consumers, especially young people, are becoming more health conscious which makes coffee a less attractive choice; the increasing number of alternatives available such as health and energy drinks are becoming competitors in the coffee industry. Research carried out by Mintel shows that there is an increased diversification of tea, with a trend towards premium and herbal teas. The coffee industry are responded to this change in attitude by provision of de-caf drinks, options such as soy milk, and alternative drinks such as freshly squeezed fruit juices, chai lattes and herbal teas. Technological: Consumers are less inclined to buy coffees and teas in supermarkets due to the wide variety of coffees that are available in coffee shops today. Hi-tech equipment and premium ingredients are now easily accessible and are used to make a variety of hot and cold beverages that are sold in coffee shops; from cappucinos to the ice blended coffees. As a result consumers are becoming more knowledgeable about the ranges of specialised fresh coffees and premium teas that are available, and their tastes are changing to accompany them. Environmental: The environmental impact is almost always positive and it is important that coffee production and processing should be taken into account for environmental needs to make sure optimal physical sustainability. Even more necessary is that the economic environment should be such as to encourage stability and reasonable living standards for the populations involved with coffee and to make sure the sufficient care should be given to make sure the maintenance of the quality. (Change the environment.) http://www.ico.org/sustainable_coffee.asp STRUCTURAL DRIVERS OF CHANGE: Product Innovation: Product innovation is a driving force that has allowed the coffee industry to grow. Coffee drinks were developed as an anytime coffee drink. Such drinks are Espressos, Cappuccinos, Frappaccinos, Lattes, and Mochas. Whether a consumer likes it hot or cold is no difference now; iced coffee is for those that do not feel like a hot cup. Black, White, Irish, Turkish and Americano are also other types of coffee to choose from. Flavored coffee is a pillar innovation to this product category allowing different consumers taste buds to run wild. Chocolate covered coffee beans are another innovation to the coffee industry. This industry growth has also allowed companies the opportunity to promote to different consumer markets. Young and old purchasers, people that like hot or cold coffee, and those that like a coffee drink in the morning or evening are all targeted now that the product lines have broadened the scope of the industry. Product innovation has helped consumers differentiation issues, along with allowing them to drink it anytime of day they need an extra tasty boost of energy. Pricing: Prices of coffee are relatively inelastic, with consumers becoming more aware of the quality of their coffee, where it is derived from, and the atmosphere in the branded coffee shops. As a result consumers will regard a high priced quality branded product as good value; more than two-thirds (70%) of coffee drinkers will pay more for a good cup of coffee. This was evident when Coffee Nation increased sales by moving from a cheap instant coffee to an espresso coffee with improved packaging. Consumers life style: Consumers lifestyle is the other driving force that ties in with the customer base and usage. Society is changing, with the new generations being a huge influence. Parents, a huge factor in the lifestyle, attitudes, and opinions of their children, drink coffee and are, thus, promoting coffee to the offspring. These young persons are looking for caffeine to keep them going through their increasingly busy days. At age 13, who knew that coffee was needed to add to their ever-so hyper lives? Coffee is established as a drink older people consume. Young people are always aspiring to be older than they are, so coffee is marketed in a different way to the younger generations as specialty coffee and gourmet beverages. Establishing loyalty early while coffee drinkers are young will ensure a prospective future for this industry. http://www.businessweek.com/magazine/content/05_41/b3954201.htm Industry life cycle model: Introduction stage: In the introduction stage the profit will be low and the cost will be very much expensive. The market growth starts with the introduction stage with low competition and high prices and the demand will be comparatively low. Growth stage: Profits start with the growth in the sales. Varieties of coffee with added flavors being focused during growth stage to get the brand image, value and growing market share. Maturity stage: During maturity stage the profit of the industry increases and the demand also increases. Competition will be very high and customer satisfaction will increase. Saturation takes place due to brand value. Decline stage: It is very difficult to survive in the market if the industry wont be innovative and introduce new products. By analyzing the life cycle model we can implicate that the coffee industry should come up with new innovative product. The coffee industry lies between the maturity stage and decline stage. Coffee has some advantages in health regards which decreases the diabetes and makes brain alert. Coffee consumers due to raising health concerns they can go for alternatives such as green tea which is good for health more than coffee. Therefore I conclude coffee industry will lies between the maturity and decline stage and it may decline if there is any serious health issues occurs around the world. Scenarios Substitute product: Energy drinks may all together substitute the coffee in future. The countries like china and India being the worlds largest producers of tea. They can come up with new innovative products and it will be created in the retail industry. Considering the health concerns people may prefer green tea than coffee. The Chinese have known about the medicinal benefits of green tea from ancient times. Today scientific research in Asia and in West is providing hard evidence for the health benefits long associated with drinking green tea. There is also a research representing that drinking green tea reduces high cholesterol, cancer, impaired immune function. http://chinesefood.about.com/library/weekly/aa011400a.htm Climate change: Climate change is just one of numerous factors that may affect global coffee production. The international coffee organization considers it one of the most important ones. Temperature and rainfall conditions are the two main drivers when its come to yield, i.e. production. As temperature increases coffee ripens more quickly leading to a fall in inherent quality. According to Brazil Rising temperatures suggest coffee production will become viable in areas formerly considered too prone to frosts. Meteorological agencies report temperatures consistently above the historical average since the 1990s. However, too high temperatures will reduce the overall acreage with climatic potential for coffee production. www.thecoffeeguide.org Demand for quality: Since the industry has already passed the maturity stage the players were try to increase the quality by analyzing their brewing systems, and by trying to bring different flavours in the coffee. Following the recommendations of the committee, the international coffee council adopted resolution in February 2002 to implement the coffee quality program. The CQP is designed to improve the balance supply and demand of coffee by stimulating demand through the provision of the better overall standard of quality to the market. http://www.ico.org/improving_quality.asp

Essays --

The slave narratives are a significant form of literature that stem from the experience of enslaved Africans in the United States. Male and female slave narrators wrote for the same purpose: to show that they deserved to live as free people in a free society. Frederick Douglass’ Narrative in the Life of Frederick Douglass: an American Slave stresses the importance of literacy and manhood to the slave male, Harriet Jacobs’ Incidents in the Life of a Slave on the other hand, opens a window to the life of a slave woman and we get to see that her motivation lies mainly with ensuring the wellbeing of her family. Both narratives give details of their experiences as slaves but express different turning points in their struggle for freedom. Two different scenes from their texts illustrate how far apart they are in terms of gender and tonality and yet so similar in their escape from slavery. In Fredrick Douglass’ Narrative, Frederick describes one of the major turning points in his life, which is his fight against Covey. In chapter ten of the Narrative, Douglass describes a scene when he returns to Covey’s on a Sunday morning with a root in hand. Covey speaks kindly to Douglass and Douglass begins to think that the root’s magical powers have worked. But on the following morning, Covey finds Douglass in the stable and tries to tie his legs but Douglass suddenly decides to fight back. He grabs Covey by the throat in order to keep Covey from whipping him. Covey is frightened and shocked and calls for other slaves to grab a hold of Douglass but they are unable to since Douglass unshakable. Douglass explains to Covey that he will not stand being treated like an animal any longer and the two men fight for two hours. Covey brags afterward that he... ... dresses and prepares to help fight the fire because she is would have been expected to do so as a slave. Both authors feel unaccustomed to their liberation but nevertheless they welcome a free life with open arms. Both Frederick Douglass and Harriet Jacobs endure great difficulties at major turning points of their lives. Douglass chooses to physically stand up to his slave master while Harriet escapes her master’s plantation to save her children. The turning points in their Narratives portray the similarities of the fight for freedom but they differ in the actions they take in their given situation. Thes4 turning points help define the kind of tone each author sets for their reader. Although, both autobiographies are written to show the battle between freedom and slavery, the authors produce different works, which embody the different gender role played by each.

What do you find to admire in the poetry of Christina Rossetti? :: English Literature

What do you find to admire in the poetry of Christina Rossetti? Christina Rossetti was born on the 5th December 1830 and died in 1894. She was an English poet and a devout High Anglican, from an Anglo - Italian background. She also was the sister of Dante Gabriel Rossetti, who was a famous artist. Christina Rossetti could be described as one of the 19th Century's 'great odd women.' Even though she did have a variety of poems, no one has said she was a 'great' poet; however, the reason why we are so interested in her is because she was writing poetry in Victorian England and middle - class women were not seen to have any power. The fact that she had even been writing poetry was very unusual, as most females had little rights at this time. Most of her poetry expresses unfulfilled spiritual yearning, frustrated love and the sadness that is spread through her poems may be due to unhappy love affairs in her youth, or to the ill health she constantly suffered. Some examples of this are, 'When I am deadà ¢Ã¢â€š ¬Ã‚ ¦' and 'After death.' These poems are obviously about death and her poems are sometimes optimistic and depressing. But simply by writing poetry at this time, she was making a statement about how a lot of women felt during this period. One of the things I admire in the poetry of Christina Rossetti is that she was very honest in what she wrote. She was not afraid to express personal thoughts; for example in 'A Birthday' she says, 'My heart is like a singing bird.' This is very dramatic as she normally writes about darker feelings. Christina Rossetti is also not afraid of dying as she has strong religious beliefs that echo through each poem. For example in 'Song', she expresses that in some way she is looking forward to death and she feels that when she dies she will be a peace. When she wrote her poems, most of them were very depressing but she did, from time, to time write about happiness; for example the poem, which I mentioned previously, 'A Birthday.' This poem is about happiness and feelings of love that inspire her. In it, she is very happy and she cannot describe how she feels enough. Another thing that I admire is that she had the ability to write in different poetic styles; ballads, sonnets and songs, among others. Ballads are a simple song and are very sentimental often with several verses, with the same beat and rhythm. 'Maude Clare' is an example of a Ballad.

Web-Based Training Verses Instructor-Led Training :: essays research papers

Web-Based Training Verses In my department, we offer two types of training for automotive dealers. The first type is our Web-Based Training (WBT), and the second is Instructor-Led Training (ILT). These training courses have many similarities, such as learning objectives, total content, layout, structure and flow. They differ, however, in how each course is delivered, when the learning takes place, and the cost of the training. One of the similarities between WBT and ILT is the learning objectives. Regardless of the delivery method, the learning outcomes for the student are the same. Another similarity is the content, which may include text, graphics, quizzes, exercises, and tests. Slides comprised of graphics and text that are used to support ILT are the basis for the visuals presented in WBT. The layout, structure and flow of the two courses are also very similar. During both of the courses, information is presented to the student, an application exercise is conducted, a quiz on the learning module is given. A final summarizing exam is provided after all the learning modules are complete. While WBT and ILT have similarities, they have differences as well. One of these differences is in the way the course is delivered. WBT is offered online, in a multimedia format where the student sits solo in front of a computer and interacts only with the content. ILT takes place in a classroom, where students receive lectures, ask questions of the instructor, and engage in discussions. A further difference is in the learning environment, including when the learning takes place. WBT is held at any time, at any place, on a computer with an internet connection. Not all students learn at the same pace, or at the same time (asynchronous). However, ILT is scheduled, and directed, and class start and end times are based on availability of faculties and instructor. ILT is synchronous and learning takes place concurrently; everyone takes it at the same time with a group of people with which they interact (L. Ross, personal communication, June 12, 2003). The WBT version of our course is priced with a one-time registration fee of fifty dollars. The bundles range from one hundred to three hundred dollars in price. The dealer chooses a bundle of three, six, or twelve courses. This is a pricing strategy based on volume, and the more you purchase the more you save. ILT pricing is on a per attendee basis.

Expository Essay – Cory and Noynoy Aquino

Aquinos: Cory and Noynoy on Politics Cory and Noynoy were both known in the field of politics; they have their hopes, visions and actions toward change to help our country – in the area of economic development in general, and as well as its citizens. They also had several major accomplishments that benefited the Filipinos and helped the nation to cope up from despair. They both had their start in the said realm. Cory being the first one to step on the governance than Noynoy, started in year 1986 and noted as the first female president of the Republic of the Philippines and Asia.Noynoy, following the examples left by his gallant parents took part in politics and considered as the fourth-generation politician of their family; He entered in year 1998 as a member of the House of Representatives from Tarlac's 2nd district and now as the 15th and current president of our nation (since June 2010). Both of them envisioned and took actions to provide a better tomorrow to every Filipino . Cory’s motivation in handling governance was to bring back economic health and confidence after Marcos’ abusive acts under his reign that brought misery to our country.She also envisioned and made achievements that; First, agrarian and land reform as the centerpiece of her administration's social legislative agenda. Second, she reinstated the writ of habeas corpus, the right of a prisoner to appear before a judge, and abolished the government's ability to imprison people at will, which had been in effect since 1981. Third, she promised to promote the right to assemble peaceably, and free speech along with prosecuting corruption and abusers of human rights.Fourth, she said she would revitalize the sugar industry by breaking the monopoly. She acknowledged the special relationship with the United States but emphasized that her concern was with the Filipinos, not the Americans. Even after her sovereignty, she was heavily involved in several charitable activities and soci o-economic initiatives. She supported other causes such as the Gawad Kalinga social housing project for the poor and homeless. Noynoy on the other hand, continuously pushes for legislation which helps Filipino workers and consumers. The President also nvisioned and takes actions that: First, in 2016 tourist arrivals will figure at 10 million; Second, by next year he forecasted that we will be a rice sufficient country and will have the capability to get back as a rice exporting country; Third, infrastructure projects for the next year; Fourth, strengthening our defense capabilities especially now that we are in dispute with China over the West Philippine Sea; Fifth, his call for the congress to amend the Anti-Money Laundering Act, the revision of the Mining Law which will increase the percentage of the government’s share in the revenues from mining; Sixth, the passing of the sin tax law and the government’s achievement in the fight against corruption through the succes sful impeachment trial of the former Chief Justice Renato Corona, and many other countless plans for the Philippines. Cory and Noynoy achieved major accomplishments during their administration. First, on Cory’s term, she restored Philippine democracy and provided freedom for the citizens.Second, she improved agrarian and land reform; And after stepping down from the presidency, Cory Aquino remained active in helping nurture the fragile Philippine democracy. Largely through the Benigno S. Aquino, Jr. Foundation (BSAF), she supported programs that promoted people empowerment, peace and human rights. In the final years of her life, she devoted much time and energy to harnessing private sector support for the microfinance sector. Her vision was to strengthen the infrastructure that would transform micro-enterprise development into a potent vehicle for raising â€Å"people power† to the next level, slowly creating a broad middle class that would fortify the foundations of P hilippine democracy. Meanwhile, on Noynoy’s period of influence, the country had gains in tourism and agriculture.He also continuously works on his pursuance for a corruption-free country and other numerous concerns that our nation faces. President Cory did not pursue for more time in power after her term. She strongly declined the requests for her to seek reelection for she wanted to set an example to both citizens and politicians that the presidency is not a lifetime position. Cory and Noynoy are both effective leaders; They may have different advocacies but their goal centers on change and a brighter future for our country. They both started on politics, had visions and pursues for change as well as success and had carried out major accomplishments for the Filipinos.

Compare and Contrast Essay- Speak

These themes are very overriding with the man in non waving except Dr declareing by Steve Smith and with Melinda from utter by Laurie Hales Anderson. In the novel Speak, the core character, Melinda Sordid has many tough problems to face. Sometimes, she chooses non to ask for financial aid, except merely come back and let It pass her by. afterwards a while, her problems almost swallow her whole. She gets the serving she needs when she acts well enough to be it again. However, in Not Waving unless Drowning, the man did not treat great plentifulness very well, did not deserve service, and did not et it.He lost his battle against the world and took his own life. In both cases, the choices you make reconcile whether or not you get the help that you need. The man from Not Waving further Drowning, whom will be called George for the time macrocosm, and Melinda Cordons reckon to dedicate many things In common. But there are some discover discrepancys amid them. For on e, Melinda lives through her aggravator. By the eat up of her story, she has gotten help and is well on the travel of rediscovering herself, however, George was not so lucky.George was known for messing with bulk and being a prankster. Even though this couldve been a defense mechanism, George may have brought his tragic finale or pain on himself. Whether or not George very died or he expert had total depression and pain In his sum of money from the world is not clear, but he understandably Is not able to deal with the amount of pain that he Is dealing with. A major difference between Melinda and George would be that one lived through their itchy ordeal and one did not. Another major difference between Melinda and George would be suicide.By the ay that Not Waving But Drowning implies that it was too cold-blooded for his heart to traction, George sounds dead. The cause of death being the fact that his heart couldnt handle the cold, but not literally. This means that he c ouldnt take the pain, and ended his own life. Melinda, however, provided do one attempt at cutting her wrists with paperclips. In fact, after that being her all time low, she picked herself back up and found her own strength in her flaws. The matter of suicide is another difference that Melinda and George have.There is, however, one major similarity that George and Melinda have. naught saw his or her cries for help. For George, Nobody comprehend him, but still he site a Joke because he love larking or messing around. Melanins cries for help were written strike as well, such as when she cried on Christmas, her sudden drop in friendly skills, grades, and an effort at life. They are clearly cries for help when it is realized that she longs for a friend, no matter how much she pushes people away. Melinda and George Just want some help but nobody recognizes it.The help you get depends on how you treat others and whether or not you deserve it. George and Melinda treat people in ge nuine ways. George treats everything like a Joke, therefore his cries for help and pain is written off as a Joke. Melinda treats people as awfully as she feels inside. One splay made her from a normal carefree daughter to who she is in most of the novel Speak. Her mistake does not make her unworthy of help, so she gets it. No matters how long it takes, better tardy than never, help with come to those who deserve it.