Southwest Airlines

souwest Airlines Case Analysis This case is about: Sustaining remunerative harvest-feast in a highly militant and regulated industry. narrow the problem: sou-west needs to keep an eye on profitable produce while maintaining their measly cost / piteous deportation differentiation strategy. Background: Headquartered at Love subject field in Dallas, TX southwesterly was incorporate on June 18, 1971 Initial stream of (3) Boeing 737 served only deuce-ace Texas cities- Houston, Dallas, and San Antonio souwest has been profitable for 38 resultant years Southwest is the join States most successful dis allegeed fare, high frequency, flush to point aircraft carrier Southwest operates much than 3400 flights per day making it the largest US carrier based on domestic passengers Southwest has nearly 35,000 employees nationwide Southwest is traded on the NYSE under the symbol LUV Beginning in the quartern quarter 1976, Southwest paid its first of 138 consecutive every quarter dividends to our Shareholders 2010 Financial Statistics o Net income $459 million o controvert passengers carrier 88 million o Aver fester passenger appoint factor: 79.3 percent o Total direct revenue: $12.

1 billion The Companys fleet has an average age of approximately 11.4 years. The average aircraft trip continuance is 653 miles with an average duration of one hour and 55 legal proceeding. Southwest aircraft fly an average of 6 flights per day, or almost 12 hours and 30 min utes per Performance- enhancing Blended! Winglets have been added to the 737 fleet to amend performance and discharge Key Issue: Operating cost increases peril Southwests low cost / low fare competitive advantage. Solution Criteria: To remain competitive, sustain its market position, and maintain its low cost / low fare reputation, Southwest moldiness interference the course on the current operating (fuel hedging, client service) and emersion strategy (careful expansion) while...If you want to get a dear essay, order it on our website: BestEssayCheap.com

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