Google Failure & Success

FACULTY OF BUSINESS MANAGEMENT & GLOBALIZATION CONSUMER BEHAVIOUR executive Summary (Bunyameen) The stick of this report is to evaluate the performance of cardinal products, a thriving and a failed product in the grocery. entailment strategies used to market the products in consumers mind. Main focus is effrontery on the behavior aspects from a consumer steer of view and their reply to implementation of these products. Our group has selected Google Search as a booming product and Google buzz as a failure. Major assimilation is given on the relationship amid the organizations and consumer feedback o n the conquest or failure of those products based the market segmentation, motivation , light and learning of consumer behavior. A thorough outline has also been do one the performance of Google Search and Google Buzz and the scenario which lead to its way out as success or failure. In addition to that, recommendations and opinions atomic number 18 included in the report to spotlight what more stack be done or what should have been done in order the gild to minimize its losses. 4 Introduction (Flora & Bunyameen) The noteworthy Google Company was founded by Larry Page and Sergey Brin when they met each other at Standford University in 1995. Just after a year, 1996 they built a attempt engine which was initially called BackRub. It used links to narrow down the grandness of individual web pages (Google, 2012). Google is ranked number 1 in the world according to the three-month Alexa traffic rankings. The site has been online for at to the lowest degree fourteen years. Google Inc is now one of the confidential information internet engine room an d advertising companies in the world. It maintains a large exponent of websites and other online content, which are freely available through its search engine. And the company generates revenue in the main by delivering relevant, online adverting (yousigma). Googles mis sion is to rise the worlds information and ! make it universally accessible...If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay