Consumer behaviour analysis Assignment Example | Topics and Well Written Essays - 750 words

Consumer behaviour analysis - Assignment ExampleOne of the advantages of undertaking an analysis of consumer behavior is that it enables the business to produce goods and function that meet the specific needs of consumers. Businesses pass on to make a consideration of the buyers cultural determinants of their purchase patterns and other factors so that they address them in the product foundation and development (Kumra 32).In assessing the culture of the target market, consumes have to understand that some products can do well in certain places and not others. In this case, they have to ensure that they avoid those places that they do not stand to sell their products for various reasons. Alternatively, they can design products that fulfill the needs of those populations effectively.A marketing strategy refers to glide slope designed by a business to increase its sales and achieve a sustainable and reliable competitive advantage in the market place. The strategy comprises of all t he fundamental short and long-term activities in the marketing field. A reliable marketing strategy in a company addresses the analysis of sign situations towards the process of formulating, evaluating and selecting market oriented approaches in tandem with the laid down goals and objectives (Morphitou and Savvas 201).In pattern this strategy, cultural considerations that will play a role let in the beliefs and values of people pertaining the goods and services (Mooij 35). The company has to design a marketing approach that appeals to the markets beliefs and practices. For instance, when people believe that smartphones are essential in enhancing the value of their personal and social services, the business has to use promotional tools and language the emphasize on this issues.Secondly, consumer behavior characteristics are also essential in designing the marketing strategies. Consumers preferences for certain brands